8 Best Frozen Fish at Whole Foods 2026

Crisp, golden, and deeply satisfying, the 365 By Whole Foods Market Beer Battered Pollock delivers a guilt-free indulgence that stands out in the frozen seafood aisle. With its MSC certification and commitment to sustainable wild-caught sourcing, this pick satisfies both eco-conscious buyers and flavor seekers. The pollock fillets are uniformly coated in a light, crunchy batter that holds up well to baking or air frying—no greasy aftertaste, just a satisfying crunch that gives way to flaky, moist fish beneath. It solves the classic dilemma of wanting a quick, kid-pleasing meal without sacrificing quality or environmental responsibility.

In real-world testing, these battered fillets browned evenly in the oven, achieving a restaurant-quality crispness in under 20 minutes—ideal for busy weeknights or last-minute dinners. Each 32-ounce bag contains about eight servings of generously sized pieces, perfect for families or meal prep. The fillets hold together well during cooking, with minimal breakage, and perform equally well in fish tacos, sandwiches, or served straight with tartar sauce. That said, the batter can become slightly soggy if steamed or microwaved, so oven or air fryer use is essential for best results.

Compared to standard grocery store fish sticks, this product positions itself as a premium breaded option—healthier, better sourced, and more thoughtfully made. It’s a smarter alternative to the 365 Everyday Value Fish Sticks, trading a slightly higher cost for a more refined texture and bolder flavor. While not as minimalist as plain fillets like cod or haddock, it’s the ideal pick for those who want convenience without compromise. For families wanting tasty, traceable, and sustainably sourced breaded fish, this is the top-tier choice that outperforms both nutritionally and ethically against most competitors.

Fun, flavorful, and fuss-free, the 365 Everyday Value Wild Caught Breaded Fish Squares are a parent-approved win for picky eaters and lunchbox prep. Made from wild-caught pollock from the USA, these bite-sized squares are not only convenient but also packed with 130mg of omega-3s per serving, making them a rare frozen option that’s both kid-friendly and nutritionally sound. The breading is lightly seasoned and crisps up nicely in the oven or air fryer, delivering a satisfying crunch without overwhelming the delicate fish inside. It’s the ideal solution for caregivers who want a quick, wholesome protein with zero guilt.

During testing, the small square shape proved perfect for little hands and portion control, heating evenly in just 12–15 minutes. The squares held their shape well, with minimal crumbling or sogginess, even when packed in a thermos. They’re versatile—great dipped in honey mustard, tucked into wraps, or served over rice. However, the omega-3 content, while commendable, is still modest compared to wild salmon or seabass. And while the breading is lighter than most, it’s not as airy or golden as the beer-battered pollock from the same brand.

Positioned as the best for kids, these squares outshine the standard fish sticks in both sourcing and shape, offering a more modern, health-forward take on a childhood classic. Compared to the 365 Breaded Fish Sticks, they’re nearly identical but cut into smaller, more playful portions—making them slightly better for younger children. While they lack the gourmet appeal of plain fillets or premium species, they strike the right balance between nutrition, taste, and convenience. For families prioritizing sustainable, simple, and snackable seafood, this product is a pantry staple built for real life.

Clean, flaky, and consistently reliable, the 365 Wild-Caught Haddock Fillets are a kitchen workhorse for home cooks who value purity and sustainability. Each 32-ounce bag contains thick, skinless fillets that are MSC certified and fully traceable to their fishery—ensuring you’re getting responsibly sourced white fish with zero mystery. The haddock thaws quickly and cooks beautifully whether baked, pan-seared, or used in chowders, delivering a delicate, sweet flavor and tender texture that holds up without falling apart. It’s the ideal choice for those tired of inconsistent frozen fish that’s either too thin or riddled with ice crystals.

In real-world use, these fillets defrosted evenly in under 30 minutes and seared to a perfect golden crust in a hot pan, flaking apart with just a fork. They performed exceptionally well in classic preparations like fish and chips or baked with herbs and lemon. With no preservatives like STPP, the texture remains natural—never rubbery or waterlogged. That said, they can dry out if overcooked, so attention to timing is key. While not as rich in omega-3s as salmon, they offer a lean, mild-tasting protein that appeals to a broad audience.

Compared to the 365 cod fillets, the haddock has a slightly firmer texture and more pronounced flavor, making it better suited for heartier dishes. It doesn’t have the luxury appeal of Chilean seabass or sable fish, but it outperforms them in value and versatility for everyday meals. For anyone seeking a sustainable, no-fuss white fish that delivers restaurant-quality results at home, this is the best sustainable white fish pick in the lineup. It beats cod in consistency and surpasses breaded options in purity and culinary flexibility.

Luxuriously buttery and deeply flavorful, the Whole Foods Market Wild Caught Chilean Seabass is a gourmet indulgence packed into a single 10-ounce fillet. This premium cut delivers a rich, velvety texture that melts in your mouth—perfect for special dinners where you want restaurant-level elegance without leaving home. Sourced from sustainable fisheries and traceable to origin, it reflects Whole Foods’ high standards, with no questionable preservatives used. It solves the problem of finding high-end seafood that’s both ethically sourced and ready to impress with minimal effort.

In testing, the fillet seared beautifully in a cast-iron pan, developing a delicate crust while staying moist and flaky inside. It required only salt, pepper, and a squeeze of lemon to shine—its natural oil content keeps it from drying out, even at higher temps. Ideal for sous vide, baking, or grilling, it’s a favorite for date nights or holiday meals. However, due to its high fat content, it can feel heavy if over-served, and the smaller 10-ounce size means it’s best as a centerpiece, not a family meal. It also comes at a premium—both in cost and expectation.

Compared to the 365 cod or haddock fillets, this seabass is in a different league of richness and depth, more akin to the sable fish than the lean whitefish options. It doesn’t offer the same omega-3 punch as sockeye salmon, but it wins on mouthfeel and sophistication. While not practical for everyday use, it’s the best pick when you want to elevate a meal instantly with sustainable luxury. For discerning cooks who value flavor, ethics, and elegance, this fillet outshines even pricier grocery store alternatives in both quality and sourcing.

Bold, vibrant, and packed with nutrition, the 365 Sockeye Salmon Fillets are the omega-3 powerhouse of the frozen fish lineup—delivering deep red flesh and intense flavor in every bite. Sustainably sourced and traceable to origin, these 10-ounce fillets are free from STPP and sodium bisulfite, ensuring a clean, natural taste without chemical aftertaste. The rich, firm texture holds up beautifully to grilling, roasting, or pan-searing, making it ideal for health-focused eaters who want maximum nutrients without sacrificing taste. It’s the ultimate solution for those seeking a heart-healthy, high-protein meal that’s both convenient and deeply satisfying.

Real-world tests showed the fillets retained moisture exceptionally well, especially when cooked to medium doneness—yielding a juicy, almost buttery interior with a slight char on the outside. The natural oil content helps prevent dryness, and the flavor stands up to bold seasonings or simple preparations alike. Each serving delivers a significant omega-3 boost, outperforming nearly every other product in the list in nutritional density. However, the smaller 10-ounce size means fewer servings per pack, and the strong flavor may not appeal to those who prefer milder fish like cod or haddock.

Positioned as the best omega-3 rich option, this sockeye salmon surpasses even wild-caught pollock and seabass in health benefits. Compared to the sable fish or Chilean seabass, it’s leaner but more nutrient-dense, making it better suited for daily wellness rather than indulgent dining. While not as buttery as seabass, it offers a more robust flavor and superior health profile than any other frozen fillet in the Whole Foods lineup. For fitness enthusiasts, heart-conscious eaters, or anyone wanting a nutrient-packed, no-compromise fish, this is the clear winner.

Simple, satisfying, and wallet-smart, the 365 Everyday Value Wild Caught Breaded Fish Sticks are the best budget-friendly gateway to responsible seafood without cutting corners. Made from wild-caught pollock in the USA and certified sustainable, these sticks deliver 150mg of omega-3s per serving—more than most comparable frozen options—while staying affordable and accessible. The breading is light, evenly applied, and crisps up well in the oven, offering a golden, crunchy exterior and tender fish inside. It’s the go-to for families who want a quick, nutritious meal without overspending.

In real use, the sticks cooked evenly in 15 minutes, with minimal breakage and no greasy residue—ideal for lunchboxes, after-school snacks, or last-minute dinners. They’re slightly longer and thinner than the fish squares, making them easier to dip and handle. While not as premium as the beer-battered pollock, they perform reliably and consistently across batches. The flavor is mild, letting dips and sides shine, but that also means they can taste bland if served plain. Still, for a no-fuss, everyday fish option, they deliver excellent value.

Compared to the beer-battered pollock, these sticks are less indulgent but more economical, making them better for regular rotation rather than special meals. They beat generic store brands in both sourcing and nutrition, offering real sustainability at a mainstream price. While they don’t have the gourmet appeal of fillets or the fun factor of squares, they fill a critical niche: dependable, healthy convenience food. For households balancing cost, quality, and convenience, these are the smartest long-term staple in the frozen fish lineup.

Silky, rich, and deeply luxurious, the Sable Fish Fillet is Whole Foods’ best gourmet choice for those who treat dinner like a destination. With its MSC certification and buttery, oil-rich flesh, this fish delivers a texture and flavor profile closer to high-end sushi-grade seafood than typical frozen options. The fillets are thick, dark, and intensely moist, searing to a delicate crust while staying melt-in-your-mouth tender inside. It solves the craving for restaurant-quality fish at home—especially for fans of black cod or Japanese-inspired dishes like miso black cod.

In testing, the sable fish responded beautifully to gentle cooking methods—baking or broiling brought out its natural sweetness, while a quick sear created a luxurious contrast of textures. It handled bold flavors like miso, ginger, and soy with ease, absorbing marinades without falling apart. Thanks to no sodium bisulfite or STPP, the taste remains clean and pure. However, its high fat content means it can feel heavy if overcooked or served in large portions, and the rich flavor may overwhelm those used to leaner white fish.

Compared to Chilean seabass, sable fish is even more buttery and aromatic, often considered a superior alternative in fine dining circles. It outshines cod and haddock in depth but isn’t as universally approachable. While not ideal for everyday meals, it’s the top pick for special occasions, gourmet cooking, or seafood connoisseurs. Compared to the 365 cod fillets, it offers a far more decadent experience—justifying its premium status with every bite. For those who value flavor complexity and culinary excellence, this is the crown jewel of the frozen fish selection.

The 365 Wild Caught Cod Fillet is the gold standard of frozen white fish—earning its title as the best overall with a perfect blend of quality, sustainability, and kitchen versatility. MSC certified and traceable to fishery, these 32-ounce fillets are sourced from responsible wild fisheries and arrive clean, thick, and free of preservatives like STPP or sodium bisulfite. The cod boasts a mild, sweet flavor and firm yet flaky texture, making it ideal for everything from fish tacos to oven-baked dinners. It’s the ultimate solution for home cooks who want a reliable, ethical, and delicious base protein.

In real-world use, the fillets thawed evenly and cooked up beautifully—whether pan-seared, baked, or air-fried—without disintegrating or drying out. They absorbed seasonings well and held their shape in stews and chowders. The 32-ounce size offers excellent value, providing about eight generous servings—great for meal prep or family dinners. While not as rich as salmon or seabass, it outshines them in adaptability, working in nearly any recipe. The only caveat? Like all lean fish, it can dry out if overcooked, so precise timing is essential.

Compared to the haddock fillets, this cod is slightly milder and more neutral, making it better for picky eaters or dishes with bold sauces. It beats breaded options in purity and nutritional simplicity, while surpassing salmon in versatility for weeknight meals. For those weighing sustainability, taste, and usability, this cod strikes the ideal balance. It’s not the most indulgent or omega-3-rich, but it’s the most consistently excellent all-rounder—outperforming every other frozen fish at Whole Foods in overall performance and reliability.